Compliance-first performance media

    Compliant, high-intent calls and leads at enterprise volume.

    We own the consumer brands, buy the media in-house, and transfer the original record. TrustedForm or Jornaya certificate attached, every time. Zero brokers. Zero recycled volume.

    Verified routing & compliance infrastructure

    Direct integrations with leading verification, routing, and attribution networks.

    Consent Verification
    TrustedForm
    Certified opt-in record attached to every lead
    Consent Attestation
    Jornaya
    Session evidence captured at the point of click
    Call Routing & Tracking
    Ringba · Retreaver
    Dual-platform IVR routing, disposition logs, and real-time dynamic number insertion.
    Attribution & Billing
    Everflow
    Source-level tracking with partner-level payout
    Direct CRM Ingestion
    SalesforceHubSpotVelocifyLeadsPedia
    Sub-500ms webhook and ping-post API delivery.
    Verification record retrievable per call and per lead, auditable on demand.

    Results by the numbers

    $140M+
    Attributable Partner Revenue Generated
    94.2%
    Annual Partner Retention Rate (Avg. Tenure 22+ Months)
    2.5M+
    TCPA-Documented Calls & Leads Delivered
    100%
    Independent Jornaya / TrustedForm Consent Retention
    What we do

    Performance media built for regulated verticals.

    Six capabilities that turn ad spend into qualified, compliant conversations with buyers ready to transact.

    Pay-per-call & per-lead

    Pay only for qualified inbound calls and leads, no wasted spend on clicks that don't convert.

    Precision targeting

    First-party data, audience modeling and creative testing on Meta, TikTok and NewsBreak.

    Real-time reporting

    Live dashboards on call duration, conversion, source, and ROAS, full transparency, no black boxes.

    Compliance built in

    TCPA-documented consent with TrustedForm or Jornaya certification on every single lead.

    Differentiator

    Scale on demand

    In-house buying capacity lets us ramp volume fast without quality drift.

    Dedicated account team

    A named partner manager, weekly optimization reviews, and a direct line during business hours.

    How it works

    Rapid Deployment Timeline

    01

    Discovery & fit

    We map your vertical, target buyer, geo, and compliance requirements, and confirm we can deliver before you commit.

    02

    Campaign build

    Creative, audience and routing built in-house across Meta, TikTok and NewsBreak with TrustedForm or Jornaya wired in.

    03

    Calls & leads go live

    Qualified, consented traffic begins routing within days. Every interaction is tracked, recorded, and attributable.

    04

    Optimize & scale

    Weekly performance reviews tighten CPL and close rate, then we scale spend against the proven win signals.

    Service level & delivery

    Enterprise SLA & direct CRM integration

    Institutional accountability. Real-time delivery. Zero resold volume.

    Zero shared

    100% Exclusive & Non-Incentivized

    Every call and inbound transfer is generated through owned media assets. Zero co-registration networks, zero forced forms, zero shared leads.

    72H credit

    Transparent Credit & Dispute SLA

    Clear 72-hour credit window for verifiable wrong numbers, out-of-footprint transfers, or sub-threshold call durations via automated Ringba and Retreaver dispute logs.

    How to structure a call and lead return policy
    5-yr retention

    1:1 TCPA Consent Vaulting

    Every lead record delivered comes with an active Jornaya LeadID or TrustedForm Certificate retained and retrievable for 5 years.

    <500ms

    Sub-Second CRM Ingestion

    Direct webhook, ping-post, and API delivery into Salesforce, Velocify, HubSpot, LeadsPedia, and custom enterprise endpoints with sub-500ms latency.

    Case studies

    Defensible outcomes for enterprise partners.

    Representative engagements from the last 24 months. Partner identities protected under NDA; qualified prospects can verify results and speak with references under mutual NDA.

    All metrics pulled from partner-facing dashboards (Ringba, Retreaver, Everflow) and reviewable live during diligence.

    Insurance

    National auto-insurance carrier

    Needed more qualified auto-insurance calls without inflating cost per acquisition.

    Quality and close rates climbed materially after we switched, and every lead came with documented consent.
    VP of Marketing, name withheld under NDA
    Measured impact
    Cost per lead
    Before$85
    After$42
    51% lower
    Close rate
    Before12%
    After28%
    +16 pts
    Mortgage

    Top-25 US mortgage lender

    Required high-quality mortgage leads with strong contact and application-start rates at scale.

    Contact and application-start rates both climbed materially. The traffic is exclusive and the reporting is clean.
    VP of Marketing, name withheld under NDA
    Measured impact
    Contact rate
    Before12%
    After25.1%
    2.1× higher
    App-start rate
    Before0.35%
    After0.88%
    2.5× higher
    Home services

    Multi-state roofing operator

    We moved from barely breaking even on paid to our most profitable year on record.
    Director of Growth, name withheld under NDA
    Measured impact
    3.8×
    Increase in Qualified Quote Volume
    Bound job conversion rate
    Before18%
    After42%
    +24 pts

    Replaced shared lead aggregators with exclusive, geo-targeted inbound calls across 14 hurricane-prone metro markets. Closed-loop Ringba call recordings verified 100% 1:1 TCPA consent prior to transfer.

    Compliance & trust

    Enterprise-grade compliance, by design.

    Regulated brands can't afford compliance as an afterthought. Every lead we deliver carries the documentation, consent trail and quality controls your legal and ops teams require.

    TCPA-compliant process

    Express written consent captured at the point of opt-in across every channel we operate.

    Documented consent

    TrustedForm and Jornaya certificates attached to every lead, auditable on demand.

    CCPA & state coverage

    Disclosures, do-not-call honoring and state-specific requirements built into the consumer flow.

    Data security

    PII over TLS, scoped access, least-privilege internal handling, partner-specific delivery endpoints.

    Lead-quality QA

    Real-time scoring, duplicate suppression, call recording review, weekly partner-facing reports.

    Owned consumer flows

    Traffic originates from our own consumer experiences. Nothing is co-mingled or passed to a second buyer.

    Working with enterprise partners

    Written for procurement, legal and compliance teams at national carriers, top-25 lenders and multi-state operators.

    • TLS in transit; PII scoped, least-privilege access.
    • Willing to complete standard vendor security questionnaires.
    • Mutual NDAs and DPAs signed before performance data shared.
    • W-9 and Certificate of Insurance available on request.
    • Named references from active partners under mutual NDA.
    • No claim to certifications we do not hold (e.g., no SOC 2 claim).
    Owned & operated brands

    We own the funnel. You get the call.

    We control creative, landing experience and consent capture end-to-end. That means you get the original record, not an affiliate lead passed through three hands.

    01

    Insurance

    Consumer comparison and quote experiences across auto, home, life and health.

    02

    Mortgage

    Rate-comparison and refinance flows tuned for licensed-lender intake.

    03

    Home services

    Project-intent forms and click-to-call funnels for roofing, solar, HVAC and windows.

    04

    Financial

    Pre-qualification experiences for personal-finance and credit verticals.

    Operated in-house · Brand list available under NDA
    What partners say

    Trusted by leaders in regulated verticals.

    -41%
    Cost per bound policy
    Inside the first quarter our cost per bound policy dropped roughly 40% versus our prior aggregator mix, and every call landed with a TrustedForm certificate attached. The compliance posture is what got them through our vendor review; the economics kept them in the plan.
    VP of Marketing
    National auto-insurance carrier · multi-state, 2024 · Name withheld under NDA
    12% → 25.1%
    Live contact rate
    Contact rate more than doubled versus our previous partner and application-start rate followed. Reporting reconciles cleanly against our Ringba pulls and their team sits on our weekly QA call, which is not something most vendors will do.
    VP of Partner Relations
    Top-25 US mortgage lender · 2023-2024 · Name withheld under NDA
    $340 → $118
    Cost per booked appointment
    Cost per booked appointment dropped 65% across two quarters, and volume held steady throughout our seasonal peak. Their team flags and credits out-of-footprint transfers before our QA even catches them.
    Director of Growth
    Multi-State Commercial & Residential Services Operator · Verified Ringba · Retreaver Routing
    About MGM ScaleCraft

    Founded on direct media ownership

    No layers. No outsourced buyers. Direct accountability from the desk.

    Founded by Miguel Chavez Chacon, MGM ScaleCraft was built to solve the compliance failure and margin decay of third-party lead brokers. Having personally deployed and managed $30M+ in compliant paid media across insurance, financial, and residential service verticals, Miguel oversees the in-house media desk, proprietary funnel engineering, and 1:1 consent verification protocols. Every partner engagement is structured with direct access to senior media architecture, not junior account managers.

    • In-house media buying, no outsourced agencies
    • Compliance-first operating model
    • Full transparency & real-time reporting
    • No long-term contracts
    • Dedicated account management
    $140M+
    Revenue for partners
    2.5M+
    Calls & leads
    $30M+
    Ad spend managed
    FAQ

    Questions, answered.

    Contact

    Schedule institutional fit call

    Thirty minutes with the people who own the media desk and the consent record.

    RFP & Ping-Post Ingestion Track

    Running a formal RFP or need custom ping-post specs?

    Skip the call. Submit your technical ingestion requirements below and our senior media architecture desk will deliver endpoint specifications and compliance documentation within one business day.

    Contact & Direct Ingestion Inquiry

    Route your request to the right desk.

    Our media architecture desk will review endpoint requirements and deliver technical documentation within one business day.

    By submitting this form, you agree to our Privacy Policy and Terms of Service, and consent to be contacted by MGM ScaleCraft by phone, text, and email regarding your inquiry. Consent is not a condition of purchase. Message and data rates may apply.

    Ready to scale

    Compliant calls and leads, at the volume you need.

    No long-term contracts. No setup fees. We'll confirm fit before either side commits.

    Not ready for a call? Send a direct ingestion inquiry in the contact section above.